Week 13: I wasn’t in class that day. Seemed like really good feedback went on which I would’ve benefited from. During this week I stumbled onto Kyle Bean’s superstition book which had a lot of interactive elements but I didn’t want to just retread what he did.
Week 14: I presented with a uncompleted mock up. I made another version the next day to hand in late based on what I learned from the previous mock up (which I didn’t get pictures of).
Cover, front end page and title page
End of book:
Images: I decided to water colour illustrations which I wanted to take up horizontal space in the spreads. For my examples, I chose to do include elements which I could easily repeat for easy placement: Black cats, paw prints, clovers and footprints). As mentioned in my rationale, my endpages were inspired by superstitions involving black cats about how they bring luck when they approach and take luck away when they leave, so I had invoked the same thing in my end pages.
Typography: I used a free font called Sanchez and Myriad Pro for my body text.. I do like the Sanchez but in hindsight it probably wasn’t the best choice. I think it’s fine for my cover, but it didn’t work well with my spreads. Ideally I had wanted to do handdrawn type which I think would’ve worked better with my watercolour illustrations.
Binding/layouting: originally I had handmade it glueing the back of pages together, but for some reason I had not done that with my end pages which was the problem of my previous mock up and I corrected that in my later one. Due to the strange components of my cover (it contains a packet of salt to dispell bad luck), it required diecut and thick layers in the cover. I hadn’t done a lot of book mock up creating in the past. It’s definitely a learning experience.
And that’s the end of Publication Design 2!
(I’m combining all of my process into longer posts)
Week 11/12: Choosing topics.
I saw circulating of Barrymore theatre which was performing Macbeth and one of their doors insisted that no one say the name of the play in the threater due to superstition. The post was reblogged with people’s accounts and I wanted to do a chap book based on that. The problem was that, was that the accounts were really written in the form of blog comments which was hard to work with.
My other idea was to do a book of creation myths. I was still deciding on topics into the second week. During the second week I drew some ideas. I thought maybe i could draw parts of the pay which were believed to be the reasons behind the superstitions. One of the beliefs was that the play revealed real witches secrets which is why witches cursed the play.
an idea I had for a cover
Left to right: my illustration of one of the witches, as I continued to sketch in class I realized I was drawing scenes from the play and not so much the superstitions. Ultimately I moved away from Macbeth but stuck to doing superstitions.
(I just realized WordPress automatically timedates everything in UTC)
Left: Karen, Right: mine
Mine is meant to be the debut issue and incorporates headlines because I thought the first issue should let people know what the magazine is about. The fashion magazines I looked at put a big emphasis on numbers, so I included that. Hypothetically we’d like to move towards a style of cover which isn’t covered in headlines after the magazine has been established (or rather possibly moved to an e-zine format out of practicality)
Since Karen and I were a smaller group, we had to do less than the other groups. We had to do one cover each, a table of contents, and the choice of a spread or front of book page. Karen did the spread and I did the table of contents. Karen did the spread in class and I used her spread as the model for my table of contents which i made at home. I did two table of contents because the one i made was just one page and I noticed other groups were doing two page TOC, so I decided to do another example. The font i used in the TOC is Blackout
This magazine was a really interesting experience from UVP/USP standpoint since we pin pointed something that is actually missing from the marketplace. I ended up being rather attached to the concept and it would be cool if I could make this for real in the future. I plan on making edits if I do put this in my portfolio.
We shared what we had in progress with the MEEZ group (food theme). I had two covers which I made (neither were used in the end) and Karen had two versions as well. She also presented her front of book spread.
(my discarded two cover ideas)
For the first cover, I realized that the name was incredibly short and being remotely obscure would make the title hard to read. The second cover I toyed with an all caps version of the logo. The second cover didn’t work because the aesthetic of the photography and the background I added wasn’t targeted at our audience which was more general and less subculture. Karen’s two covers (which I don’t have on hand, I might scan it afterwards) included headlines and the feedback we got was to make the headlines really pop and stand out; don’t be timid.
Both logos were made using a typeface called BPdots. I decided to work with a lowercase version and it needed a subtitle. Number 2 ended up being the one we used.
During that week, Karen and I decided we didn’t like the font of book that she had made, and we changed our mind to make a feature spread instead. For the next week, she would have her cover and feature done and I would have made my cover and table of contents.
The week before we had visited Canada Wide Media, a publisher of magazines such as BC Business, BC Living and Real Weddings. It was a good experience. We learned the general rundown of deadlines, what is involved in photo shoots and font selection as well as resources that they preferred.
After discussing our visit in class we were left to work on our project. Originally, our idea was to work on a Nylon type magazine to target 20something fashionable women wanting affordable style. We brain stormed ideas for the name of that name and landed on Hazel, which I shortened to HZL and we liked that. The week after we decided we wanted to change our magazine concept and create a fashion magazine focused on Asian (specially Chinese, Japanese, Korean) fashion for Asians living in US or Canada. Here was an unused cover which I toyed with one of our old Hazel logos in a long format.
I had liked the long logo format and thought it looked pretty cool, but wasn’t it the best idea as a magazine logo. The particular font I used is too thin although I like long and tall fonts. Also we had to abandon the name anyway.
Karen and I split work out between her doing the spread and I would work on the table of contents. We had the choice of doing a front of book or a feature spread and originally we had toyed with the idea of doing a front of book double spread. Karen worked on that. She liked the circles frames I had in my mood board and wanted to work with that idea. Below is the disgarded WIP front of book spread that she was working on.
After that Katie Stewart from Sad Mag came to our class to talk. I found her funny and informative. The class really enjoyed that.