Week 13/14 – Chapbook

Week 13: I wasn’t in class that day. Seemed like really good feedback went on which I would’ve benefited from. During this week I stumbled onto Kyle Bean’s superstition book which had a lot of interactive elements but I didn’t want to just retread what he did.

Week 14: I presented with a uncompleted mock up. I made another version the next day to hand in late based on what I learned from the previous mock up (which I didn’t get pictures of).

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Cover, front end page and title page
MichelleL-SuperstitionChapbook_Page_3 MichelleL-SuperstitionChapbook_Page_4

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End of book:
Images: I decided to water colour illustrations which I wanted to take up horizontal space in the spreads. For my examples, I chose to do include elements which I could easily repeat for easy placement: Black cats, paw prints, clovers and footprints). As mentioned in my rationale, my endpages were inspired by superstitions involving black cats about how they bring luck when they approach and take luck away when they leave, so I had invoked the same thing in my end pages.

Typography: I used a free font called Sanchez and Myriad Pro for my body text.. I do like the Sanchez but in hindsight it probably wasn’t the best choice. I think it’s fine for my cover, but it didn’t work well with my spreads. Ideally I had wanted to do handdrawn type which I think would’ve worked better with my watercolour illustrations.

Binding/layouting: originally I had handmade it glueing the back of pages together, but for some reason I had not done that with my end pages which was the problem of my previous mock up and I corrected that in my later one. Due to the strange components of my cover (it contains a packet of salt to dispell bad luck), it required diecut and thick layers in the cover. I hadn’t done a lot of book mock up creating in the past. It’s definitely a learning experience.

And that’s the end of Publication Design 2!


(backlog) Week 11/12 Project 3 – Chapbook

(I’m combining all of my process into longer posts)

Week 11/12: Choosing topics.

I saw circulating of Barrymore theatre which was performing Macbeth and one of their doors insisted that no one say the name of the play in the threater due to superstition. The post was reblogged with people’s accounts and I wanted to do a chap book based on that. The problem was that, was that the accounts were really written in the form of blog comments which was hard to work with.

My other idea was to do a book of creation myths. I was still deciding on topics into the second week. During the second week I drew some ideas. I thought maybe i could draw parts of the pay which were believed to be the reasons behind the superstitions. One of the beliefs was that the play revealed real witches secrets which is why witches cursed the play.

2014-04-11 23.39.47  an idea I had for a cover

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Left to right: my illustration of one of the witches, as I continued to sketch in class I realized I was drawing scenes from the play and not so much the superstitions. Ultimately I moved away from Macbeth but stuck to doing superstitions.

(backlog) Week 11 – Project 2: Conclusion

(I just realized WordPress automatically timedates everything in UTC)

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EASTCOVER-MICHeastmagkarencoverversion Left: Karen, Right: mine
Mine is meant to be the debut issue and incorporates headlines because I thought the first issue should let people know what the magazine is about. The fashion magazines I looked at put a big emphasis on numbers, so I included that. Hypothetically we’d like to move towards a style of cover which isn’t covered in headlines after the magazine has been established (or rather possibly moved to an e-zine format out of practicality)

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Since Karen and I were a smaller group, we had to do less than the other groups. We had to do one cover each, a table of contents, and the choice of a spread or front of book page. Karen did the spread and I did the table of contents. Karen did the spread in class and I used her spread as the model for my table of contents which i made at home. I did two table of contents because the one i made was just one page and I noticed other groups were doing two page TOC, so I decided to do another example. The font i used in the TOC is Blackout

This magazine was a really interesting experience from UVP/USP standpoint since we pin pointed something that is actually missing from the marketplace. I ended up being rather attached to the concept and it would be cool if I could make this for real in the future. I plan on making edits if I do put this in my portfolio.

(backlog) Week 10 – More process and feedback

Week 10:

We shared what we had in progress with the MEEZ group (food theme). I had two covers which I made (neither were used in the end) and Karen had two versions as well. She also presented her front of book spread.

Screen Shot 2014-04-10 at 11.52.09 PM Screen Shot 2014-04-10 at 11.52.12 PM (my discarded two cover ideas)

For the first cover, I realized that the name was incredibly short and being remotely obscure would make the title hard to read. The second cover I toyed with an all caps version of the logo. The second cover didn’t work because the aesthetic of the photography and the background I added wasn’t targeted at our audience which was more general and less subculture. Karen’s two covers (which I don’t have on hand, I might scan it afterwards) included headlines and the feedback we got was to make the headlines really pop and stand out; don’t be timid.

Both logos were made using a typeface called BPdots. I decided to work with a lowercase version and it needed a subtitle. Number 2 ended up being the one we used.
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During that week, Karen and I decided we didn’t like the font of book that she had made, and we changed our mind to make a feature spread instead. For the next week, she would have her cover and feature done and I would have made my cover and table of contents.



(backlog) Week 8-9? – Project 2: Initial explorations

The week before we had visited Canada Wide Media, a publisher of magazines such as BC Business, BC Living and Real Weddings. It was a good experience. We learned the general rundown of deadlines, what is involved in photo shoots and font selection as well as resources that they preferred.

After discussing our visit in class we were left to work on our project. Originally, our idea was to work on a Nylon type magazine to target 20something fashionable women wanting affordable style. We brain stormed ideas for the name of that name and landed on Hazel, which I shortened to HZL and we liked that. The week after we decided we wanted to change our magazine concept and create a fashion magazine focused on Asian (specially Chinese, Japanese, Korean) fashion for Asians living in US or Canada. Here was an unused cover which I toyed with one of our old Hazel logos in a long format.

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I had liked the long logo format and thought it looked pretty cool, but wasn’t it the best idea as a magazine logo. The particular font I used is too thin although I like long and tall fonts. Also we had to abandon the name anyway.

Karen and I split work out between her doing the spread and I would work on the table of contents. We had the choice of doing a front of book or a feature spread and originally we had toyed with the idea of doing a front of book double spread. Karen worked on that. She liked the circles frames I had in my mood board and wanted to work with that idea. Below is the disgarded WIP front of book spread that she was working on.

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After that Katie Stewart from Sad Mag came to our class to talk. I found her funny and informative. The class really enjoyed that.

Week 6 – Project 2: Magazine Case Study Research (2/2) – Suitcase Magazine

Suitcase Magazine - Zandra Rhodes cover suitcase_1

5. Suitcase Magazine  Photographer Savannah Baker

“I wanted to create some kind of middle-ground where people could learn about and experience a culture from a local’s perspective in a fun and entertaining way without necessarily breaking the bank,” explains Guen. “Suitcase Magazine is a mix between fashion, travel and young culture in each of the destinations.”*

Suitcase Magazine is a quarterly fashion and travel magazine started in 2012. The magazine has a print, website and tablet format. The magazine is split between fashion editorial photoshoots (and your typical product recommendations) and written feature pieces (focused on anything from food to the local arts) of 2-3 different international locations.

Demographics / Advertising

Being a niche quarterly magazine imported from the UK, Suitcase is not sold in supermarkets, but in bookstores or  magazine/newspaper stores like WH Smith. The circulation of the magazine is small limited to 25,000 and distributed internationally with most of their sales from the UK, US/Canada and other parts of Europe. Their readership is primarily women (85%) aged 18-35 which they describe as “female power players of the next generation” often high ranking professionals who have a “sense of wunderlust”. They have “high income and little time.” The median household income is £80K, more than enough to live comfortably in the expensive UK cities. Due to the higher age group and income of the readership, the brands paying for ad space are luxury beauty and fashion brands such as DKNY, Estee Lauder, and Bobbie Brown.

In addition to traditional print, web ads and advertorials (editorials covering products/brands), fashion editorials on their app are “taggable” and the readers can instantly shop for items featured in the magazine; Also, starting in February 2014, they’re starting an online shop featuring the international brands they’ve showcased as a mean to further interact with their audience and learn their tastes; the featured brands enjoy the extra exposure and sales.

35. Suitcase Magazine - Popcaan Photographer Savannah Baker 36. Suitcase Magazine- Photographer Savannah baker Screen Shot 2014-02-18 at 10.25.31 AM    Screen Shot 2014-02-18 at 10.33.24 AMScreen Shot 2014-02-18 at 10.33.42 AM  suitcase-1-1024x666


Suitcase is printed in a small format (189mm x 246mm / 7.45 inch x 10 inch) and its cover usually has very little copy aside from the magazine title but it might mention one main feature within. It uses high quality, evocative photography of a variety of tones. Being a part-travel magazine, photography is not limited just the models, although there are certain model photoshoots of them wearing region inspired clothing, but of locals and location as well. The grid favors legibility over artistry most of the time and typically 1-3 columns, mostly 2. The column widths are wide but occasionally narrow. The magazine frequently favors putting reserved-out text (or black on a low opacity white box) on full bleed photographs. The publication uses a range of typefaces for decoration and emphasis, but ultimately legibility is key; their meat of the article is kept plain without any distracting flourishes. The typefaces they use depend on the subject matter, especially the regions they’re focusing on. The title text may favor a more hand drawn, san serif quality or sometimes more elegant serifs. The design of the magazine in terms of imagery and type choices changes from issue to issue although some things remain consistent such as grid.

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(demographic information and forms of advertisement taken from their press kit)